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Scott Silver is the executive director of Wild
Wilderness (www.wildwilderness.org)
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Ecotainment: Turning Nature Into Product
In 1913, Katherine Bates penned America the Beautiful from the
top of Pikes Peak, a mountain in Colorados Pike National Forest that
stands more than 14,000 feet tall. If Bates were still alive today, though,
shed barely recognize this national treasure turned commercial tourist
attraction.
At the foot of the peak, you can visit Santas elves at the North
Pole amusement park. You can ride the Ferris wheel or have some cotton
candy while feeding domesticated deer. Or you can stay at a bed and breakfast
and watch a melodrama at the supper club.
The Pikes Peak highway is operated under special permit by the city of Colorado
Springs. The city controls access to much of the Peak, including the north
slope watershed, where it charges tourists to rent boats and fish. For a
fee, you can drive up the peak, where you can buy doughnuts or rubber tomahawks.
If driving is too much effort, you can take the Pikes Peak Cog Railwayfor
a small fee of course. The site is primarily used by tourists; many of the
residents of Colorado Springs have never even visited the summit of Pikes
Peak. Is this a harbinger of whats to come for Americas public
lands?
Once, industries and their lackeys in Congress wanted to merely strip our
lands of whatever public riches they held. Today they want more than the
land itself. They seek to reshape the very way we perceive and relate to
our natural environment.
To accomplish this task, they have developed a brilliant and cunning strategy:
themed, motor-sport-oriented, industrial-strength recreation. Its
a new brand of recreation that has been carefully defined, thoughtfully
packaged. It comes with a strong take-home messageand a hefty price
tag.
Those who visit the forests, deserts, mountains and rivers of the future
will no longer be encouraged to discover nature for themselves. Future visitors
to Americas public lands will find clean, safe ecotainment
theme parks: an assortment of tame, fabricated and pre-arranged recreation
experiences constructed solely for their consumption.
The wilderness experience of the future wont just enrich
private concessionaires, but will instill an underlying corporate message:
Trust us, we know how to manage nature (and you).
For many of us, wilderness provides the last great (albeit temporary) refuge
from the traffic jams, ubiquitous advertising and hectic pace of civilized
life. Once or twice a year we throw the old backpack into the car and head
into the backcountry for a revitalizing romp in the wild. Others might prefer
to spend a long weekend peacefully camped by the lake while fishing or just
plain relaxing. Whether youve been sleeping on the ground or in your
heated RV, that brief return to nature is enough to refresh you, to lift
your spirits and to provide fortitude sufficient to last until your next
nature fix. After three or four days and nights of roughing it
we find our spiritual batteries recharged. Were ready to once again
immerse ourselves in our normal lives.
Unfortunately, that link to sanity is under attack by the same powers that
dominate our daily lives. Perhaps theyre just making a profit by giving
people what they want. Or maybe they want more. As the cattle barons of
the American West discovered, to control the bottomlands did not assure
success. To gain domination and total power, you needed to control the watershed.
Americas wild and scenic places are the watershed from which our strength
and resiliency springs. We will tolerate, even accept, being treated as
cattle so long as we have plenty to eat and are permitted free access to
the stream. If made to drink instead from galvanized stock tanks, we become
dependent upon the owner of those tanks for our very survival. Free access
to raw nature is too important a human resource to institutionalize and
turn into just another commodity.
A New Enemy
Unfortunately for all of us who care about wild and natural places, they
are now in greater danger than at any time in recent history. The newly
stated goal of federal land managers is to turn leisure into a product,
to create, market and sell brands of institutionalized recreation
and to operate like profitable businesses instead of as public resource
managers.
Through the growing use of corporate-sponsored educational interpretation
and similar visitor services, our public lands themselves will
become the final vehicle through which our concepts of nature will be defined
and redefined to advance the agenda of Corporate America. We will have no
option except to drink from their contaminated stock tanks.
This new environmental enemy is not so different than the old one, though.
In many cases, the congressmen behind the recreation agenda are the same
people we have fought for years. The corporate powers however, are quite
different, and may be unfamiliar to many. They are, with few exceptions,
singularly united within an easily identified, high-profile target. And
it is this target, this coalition, that we must defeat in 2003. The name
of the enemy is the American Recreation Coalition. Its leader is Derrick
Crandall, and its membership consists of more than 150 high-powered recreation
industry corporations and associations. Members include jetski, snowmobile
and RV manufacturers, ski associations, campgrounds and Disney, to name
a few.
Last July, Senator Jeff Bingaman (D-NM) introduced the most recent threat
in the form of the Federal Lands Recreation Fee Authority Act (S.2607).
The bill seeks to make the Recreation Fee Demonstration Program, which charges
an access fee for public lands, permanent. Please help me to defeat Bingamans
bill. And more important, please take the time to become more familiar with
the threats to our wild lands now being codified through the current shift
to industrial strength recreation.
Green Colored Glasses
In contrast to my doom and gloom, the message from big environmental
groups (as expressed in the promotional materials that seem to appear in
my mailbox with greater and greater frequency) is jubilant. These beautiful
(and high cost) congratulatory statements explain how such-and-such a forest
was saved from clearcutting. These are optimistic messages, suggesting that
through ever more diligent work, additional lands may be saved in 2003.
But I am sorry to say that while my friends may save more trees in 2003,
we will almost certainly begin to lose the very land and ecosystems upon
which these trees now grow. We now face threats even greater than Ronald
Reagan and James Watt, Reagans infamous Secretary of the Interior
who oversaw the massive clearcuts of the 1980s. Americas wild places
are not only threatened by mining, logging, grazing and drilling. An equal,
if not greater threat is the effort to commercialize, privatize and
motorize them.
This effort is largely orchestrated by recreation and entertainment corporations,
with the rubber stamp of anti-environmental western state congressmen. And
it is being implemented by land management bureaucrats who, quite frankly,
are sick and tired of fighting with environmentalists about extraction issues
and are glad to be moving on to something new!
These are very tough times for the environmental community. Its not
that were incapable of coping under conditions of adversity. On the
contrary, we are at our finest when the forces of darkness are most apparent.
James Watt did more to expand our ranks, and fill our coffers, than did
any of our actual successes. In fact, the mere suggestion that we are gaining
the upper hand would probably send the movement into recession. But that
is not the problem we face today. Its far worse than that. Those of
us working at the grassroots level know what we want to accomplish and why
we dedicate our lives to activism. We are close enough to our issues, and
operate on sufficiently low budgets, that we can pursue our visions faithfully,
without distraction and without feeling compelled to settle for less than
we know is right.
Grassroots vs. Astroturf
This unflagging commitment and sharp focus are not so apparent in the large
national environmental organizations that have developed a much greater
sense of political savvy and requirement for significant funding.
And certainly not so for the ever-growing number of fallacious, corporate-sponsored
groups that profess to represent the new environmentalism. Also
not so for the hundreds of Astroturf organizations sprouting
up everywheregroups with names suggesting green, but which are anything
but.
The reason 2003 is going to be such a tough year for the environmental movement
is that the general public has become lost in an increasingly discordant
cacophony of environmental issues. They havent a clue which threats
are real, which can probably be ignored, which could shrink their wallets,
or which will cause their early demise. Even in the environmental community,
we are finding it increasingly difficult to tell friend from foe, especially
when we see bona fide environmental groups joining highly questionable coalitions
having obviously anti-environmental members or leaders. I can usually quickly
identify a fake environmental group. But when I see coalitions forming between
groups that I actively support and those that I actively oppose, I become
totally baffled.
It also disturbs me to find that although my beliefs and values systems
have, over the last ten years, remained rock solid, I find my position drifting,
relative to the mainstream. In reality, the middle is moving so quickly
to the right that absolute positions become disconnected from
previous landmarks. And with the introduction of so much ardently anti-environmental,
yet green-sounding chaff, the battleground has become chaotic indeed. Amid
all of this confusion, the issues facing the environmental movement have
shifted radically.
A New Agenda
An important shift in public lands management has already occurred. There
is a major new issue before us and it will deserve much more attention and
scrutiny than it is now receiving. Thats not to say that the battles
with the extractive industries have ended or that federal land management
agencies now suddenly share our views. But starting in 2003, we will find
that the industries most threatening the environment will no longer be those
weve grown accustomed to fighting. Furthermore, the federal land managers
whom weve so diligently watch-dogged will become seemingly less interested
in defending their newest timber sales or mining projects. However, to mistake
their apparent retreat for evidence that our righteous efforts have finally
paid off would be the biggest of all possible mistakes.
While this management shift has been occurring for several years, in 2003
it will become painfully clear that the new business of the Forest Service,
the BLM and other federal agencies is industrial-strength recreation.
From now on, trees will be rented by the hour instead of sold by the board
foot. And while that might sound like a step in the right direction, it
is absolutely not. The sad truth is that this recreation agenda is being
driven by corporate and wise-use forces whose mission is turning nature
into a commodity. For those of us who still find refuge in the wild, it
means the end of our respite from daily life. For everyone, it means the
continued destruction of our natural sources of water, clean air, biodiversity
and everything else our public lands provide for us.
I wrote this story five years ago, but Forest Voice is the
first to publish it, with edits for accuracy and timeliness. Looking back
at the last five years, Im sad to say my observations were quite
prescient; Much of what I predicted has come to pass. If this edited version
lacks anything, its a sense of urgency and explanation of how this
management shift has already happened. -Scott Silver
For more information, please visit Scott Silvers website
www.wildwilderness.org
Some other good information sources
www.freeourforests.org
www.fs.fed.us/recreation/programs/feedemo
www.funoutdoors.com
More about the commercialization of nature
National
Theme Parks: The fate of public lands?
Wilderness
or McNature?
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